In the past week or so, Communities in Schools (CIS), the much-touted nonprofit headed by Mayor Riley's sister, has purchased not one, but two, full-color two-page ads in the Post and Courier. If you've ever purchased even one full-page ad, you know these ads don't come cheap.
The purpose appears to be raising community awareness or raising funds or both. The website advertised takes you to a very professional website extolling the work of CIS and asking you to get involved.
Is this really an effective way to raise money assist students? Wouldn't one page be enough?
Mysteries.
Monday, December 16, 2013
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