Monday, December 16, 2013

Communities in Schools: Buying Good Press or Money to Burn?

In the past week or so, Communities in Schools (CIS), the much-touted nonprofit headed by Mayor Riley's sister, has purchased not one, but two, full-color two-page ads in the Post and Courier. If you've ever purchased even one full-page ad, you know these ads don't come cheap.

The purpose appears to be raising community awareness or raising funds or both. The website advertised takes you to a very professional website extolling the work of CIS and asking you to get involved.

Is this really an effective way to raise money assist students? Wouldn't one page be enough?


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