Friday, March 03, 2017

Will CCSD's New "Journalist" Present More Fake News?

Image result for cartoon journalist versus public relations

It was nice while restraint lasted, but what else could the Charleston County School District do when it had accumulated an embarrassingly large deficit? Now that CCSD expects almost $40 million in "new" revenue, Board Chair Kate Darby enthusiastically supports hiring its own "journalist."

Well, we all must make choices with our funds, but Paul Bowers has pointed out that's the same as the "cost of two first-year teacher salaries." 

No doubt Darby would counter with "who needs more teachers?"

Should we quibble over the definition of "journalist"? "Journalist," "PR flack," it's all the same, right? The educrat who proposed and named this position, Erica Taylor, should be fired. She already has a budget of nearly $1,7 million and 16 employees. Apparently that's not enough for her. She's even requested another $55,000 (another potential teacher) for  "Aggressive PR Efforts (complete District rebranding, town hall meetings, etc.)" and $50,000 (another potential teacher) for "Parent, Teacher, Business, Student Cabinets." 

You would assume that the district has experienced poor relations with our local rag. Nothing could be farther from the truth. The P & C has bent over backward for years to present the district in the best possible light in order to assuage the worries of potential homebuyers from out of state. Frequently it has published the district's press releases verbatim.

In case you're wondering, Taylor envisions "This person will assist in telling the stories of the greatness of our 87 schools and programs, nearly 50,000 students, 5,500 teachers and unique educational offerings." 

Taylor has further grandiose plans--creating a television show and the district's own news channel. No doubt she sees her role as big chief in charge.

Well, why not? When you ask educrats to spend money, they can always find a way. The district should be asking this overstaffed department how it can cut costs instead. As Board member Cindy Bohn Coats asked, "how many people does it take to put out a press release?"

Maybe some of that money could find its way into the classroom and actually affect students.

Nah. Silly me.

1 comment:

Anonymous said...

Why not? Even North Korea has its own "Propaganda and Agitation Department."